Spirit of Design Award for 2011 to Tommy Hilfiger
You will have a fashion style or design that suits you and that you are comfortable with. such designs will enhance your personality and sense of style. From a maturing teen to a mature person, your style is as unique as the beauty you possess. As a matter of fact, the real beauty we have is not only in our outer appearance, but inside of our hearts as well.
Tommy Hilfiger, who for 25 years has been at the forefront of the classic but trendy all-American preppy look, will receive the prestigious 2011 Spirit of Design Award at Philadelphia University’s Fashion Show on Saturday, April 30, at the Academy of Music.
Hilfiger, a designer known for casual styles and his classic red, white and blue flag logo, is an American fashion icon who oversees a brand that includes apparel for women, men and children, home, fragrance, eyewear and licensed products. There are more than 1,000 Tommy Hilfiger stores worldwide and the company recently developed an exclusive contract with Macy’s to sell its merchandise.
The Tommy brand is centered around a hip and colorful button-down, casual lifestyle. Hilfiger noted in a recent interview in Women’s Wear Daily that he was one of the first designers to feature celebrity marketing – Britney Spears, Jewel, Lenny Kravitzand David Bowie among them – and that his brand’s image is closely associated with pop culture and music.
Hilfiger, from the small upstate town of Elmira, N.Y., began his career in fashion as a high school student with a small chain of stores called People’s Place. He introduced his first signature collection for men in 1985, modernizing button-down shirts, chinos and other classics with updated fits and details. With creativity and bold marketing campaigns – including a much-talked about billboard in New York’s Times Square – his collections expanded and success grew.
Andrew Van Sant, ’11, president of Philadelphia University’s Fashion Industries Association student group, said, “Tommy Hilfiger is a brilliant designer as well as a consummate fashion industry professional who has developed an exceptional model for building a globally recognized brand. He is an inspiration for those of us who are entering the fashion industry.”
Hilfiger was named 1995 Menswear Designer of the Year by the Council of Fashion Designers of America, has won several FiFi awards from the fragrance industry, was GQ Spain’s Designer of the Year in 2006, and in 2008 Women’s Wear Daily listed Hilfiger as the #1 Designer and #16 Brand in their annual top-100 listing. In 2009, Hilfiger received the UNESCO Support Award for his philanthropic efforts and the Marie Claire Lifetime Achievement Award.
Through The Tommy Hilfiger Corporate Foundation, he has supported numerous charities and causes, including the Martin Luther King Jr., National Memorial Project Foundation, the Anti-Defamation League and The Fresh Air Fund.
The Spirit of Design Award is presented at the Philadelphia University Fashion Show to a prominent and influential designer. This prestigious award, first given in 2002 to renowned designer Geoffrey Beene, is presented to those who have made outstanding contributions to design and the fashion industry and who have served as inspirations to fashion design students and young designers.
Awardees have included Francisco Costa, celebrated creative director for women’s wear for Calvin Klein; Mary McFadden, renowned for her goddess-like couture gowns; and Philadelphia University Fashion Design alumni William Calvert, known for his exquisitely beautiful dresses and wedding gowns; and Jay McCarroll, winner of the first season of Bravo’s Project Runway.
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