Filmmaker’s Sonny has a seek with clothing line
Popular Disney Channel series Sonny with a Chance has inspired a clothing line aimed at tween girls just in time for back to school shopping, Disney and retail chain Target said Wednesday.
Titled “D-Signed,” the Cheap G-STAR Clothing are modelled after the personal style of the show’s title character Sonny Munroe, played by 17-year old actress Demi Lovato.
The debut collection features T-shirt, skirts, pants, dresses, shorts, tops, jackets, headbands, Discount FENDI Womens Swimwears and bags and will available in Target stores on Aug. 1.
A second collection will follow in time for the winter holiday period.
The line is a twist on past entertainment-inspired clothing.
Rather than create traditional merchandise with the characters’ likeness, fashion items from D-Signed are those that would be found in Sonny’s own closet, if she were a real person.
Future plans for the line call for fashion designs based on other popular Disney Channel characters, including Alex Russo of Wizards of Waverly Place, played by 17-year-old Selena Gomez.
Some of the real-life actors on the Disney Channel have already delved in to the fashion business.
Gomez launched her own fashion line this month at K-Mart titled Dream Out Loud by Selena Gomez. Last year, Hannah Montana star Miley Cyrus launched a clothing line with designer Max Azria at Walmart Stores.
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