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Chicago Fashion Designer, Ashley Zygmunt of ZAMRIE

By A. Finney

Emerging talent and creative force, Ashley Zygmunt of the ZAMRIE brand, is destined to become one to watch in the fashion industry. Her blouses and tops can be worn over skirts or pants. They are feminine, very stylish, and luxuriously made. Her tailored blouses have been compared to couture, because she pays close attention to the details. Ashley says she designs her blouses and tops to satisfy the diverse needs of every woman. She uses rich colors, lighter weight fabrics such as silks, cottons and polyester blends.

For Ashley, it’s always been about the clothes, patterns and colors. While playing soccer in school, she remembers being concerned more about the colors for the team, than its success. It was at this point, that Ashley considered making a career out of fashion design. She attended the School of the Art Institute in Chicago, and studied apparel design at Purdue University, where she also studied business and marketing. After studying abroad in Florence, Italy and Hong Kong, Ashley returned to the States and interned with high-end designer, Zac Posen, in New York City, partly because she knew that would expose her to the rigors of the fashion industry.

In 2009, Ashley was welcomed into the Chicago Fashion Incubator by Lara Miller, Executive Director. That is where she developed ZAMRIE. The name ZAMRIE comes from letters taken from her middle name, Marie, and last name, Zygmunt.

Ashley attended Zac Posen’s Spring 2008 show at Mercedes-Benz Fashion Week in Bryant Park in New York. She has also participated in Macy’s show during Fashion Focus 2009, and as a Designer-In-Residence at CFI.

As an emerging designer, Ashley hopes the fashion industry in Chicago remains as welcoming as it has been, and hopes young designers see Chicago as a city full of opportunity. She urges new designers to take advantage of the Incubator programs.

Ashley was the 2009 DIR winner at the Chicago Fashion Incubator.

Her advice to aspiring designers is to first have confidence in their work, be willing to sweep floors, handle criticism, stay awake for 24 hours straight, and above all have creativity.

Ashley says fashion is like your favorite pair of jeans, and should make you feel comfortable, sexy and confident.

She is tech savy and uses social media Facebook and Twitter. Log on to Facebook and become a fan at www.facebook.com/pages/Zamrie, and follow her on Twitter: .

Look for her at this year’s Fashion Focus 2010, where she will be participating in Mario Tricoci’s show.

The ZAMRIE line can be purchased at Local Lookbook, 1211 W Webster Ave,
Chicago, IL 60614. Soon, the line will be in Perchance, 3512 N. Southport. Her line ranges in price from $78 to $220. Ashley is thinking ahead and envisions her line becoming more accessible to customers, when her line will eventually be in Bloomingdale’s or Nordstrom. She will eventually sell both online and in retail stores. In the future, she will grow her label to include jewelry and bottoms.

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